Using the right Instagram Reel sizes is crucial because the algorithm favors videos with quality visuals, increasing the likelihood of your content reaching a wider audience. Following these sizes and specs will help ensure that your Reel content is fully accessible as well.
Feeding the algorithm is like the digital version of karma, where the content you provide influences what you receive in terms of visibility and engagement.
Here are a few more tips to help you slay that algorithm with better Instagram Reels.
- Aspect Ratio
Reels are designed to be viewed vertically, requiring videos and photos to have dimensions of 1080 pixels in width and 1920 pixels in height, maintaining an aspect ratio of 9:16 while in full screen mode. - Time Length
Instagram Reels can be 15 to 90 seconds when recorded with Instagram’s camera, but if uploaded through a third-party tool, the length can range from 3 seconds to 15 minutes. - Caption Length
You can write a caption of up to 2,200 characters, including spaces and emojis, to describe your Instagram Reel. Also, this limit does include hashtags so save room for those.